Crystal King commented on 'You Can Count Your Money...and You Can Count Your...
I do think that social media can be measured for ROI, albeit not in the traditional ways. Comparing links in vs. time spent to build the links and match that to a past adwords or advertising campaign...
View ArticleChris Selland commented on 'You Can Count Your Money...and You Can Count Your...
No offense, but how can ROI be 'obvious' but not 'calculable'? Yes ALL marketing has soft, intangible benefits - but at the end of the day all marketing also needs to be producing a pipeline of...
View ArticleRachel Happe commented on 'You Can Count Your Money...and You Can Count Your...
Just to clarify, if I didn't make it clear. I am not suggesting - nor was Andrew McAfee - that you don't measure and improve and track spend vs. measurable benefits. What I am suggesting is that it is...
View ArticleRich Sands commented on 'You Can Count Your Money...and You Can Count Your...
I think metrics are fine, as long as you don't imagine that there is any way to directly measure say, the connection between a Twitter interaction and a purchase order. I liked Brian's approach - it...
View Articlebubsy seo test commented on 'You Can Count Your Money...and You Can Count...
i agree all the comments they said!!
View ArticleDebbie commented on 'You Can Count Your Money...and You Can Count Your Leads...'
Hey Rachel, we have SMB in Singapore too!
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